How to Use Viral Real Estate Marketing on MySpace

by Dr. Matthew Loop

I know it sounds terrible, but “viral marketing” has nothing to do with a “computer virus”. So what is viral marketing? Just what it sounds like; marketing so powerful that it spreads like a virus, getting one person after the other in a rapid fashion.

It’s also known as buzz marketing, using its smart tactics to create a huge “buzz” among social networks online. Real estate investors especially, like agents, brokers, and the like, have harnessed the power of viral marketing. It’s time for you to be in on the secret.

Take for example sending an email, bulletin, or message concerning a thought about real estate to about 100 people, and having 15% of the recipients pass it on to 100 people and 15% of those folks do the same, etc. Do you see how this pyramid effect extends to hundreds of thousands of people?

This, in a nutshell, is what viral marketing is geared to do. It disperses your marketing message to massive amounts of individuals that you wouldn’t have reached with other conventional forms of media. When it comes down to it, viral marketing can basically transform highly-targeted prospects into apostles for what you are promoting.

Learning to utilize the social popularity of videos, games, comment graphics, and other things, you have the ability to reach-out to an infinite sea of MySpace friends, that would typically be beyond your marketing contact. I recommend utilizing a viral approach anytime you send messages, bulletins, comments, etc. to market. In the 30 video training series I’ve assembled, I demonstrate exactly how to do this, step-by-step for real estate professionals, chiropractors, mlm and network marketers, and many others.

I see it all the time, huge mistakes that inexperienced real estate MySpace marketers make. They try and utilize similar strategies you incorporate on a sales page on their profile. I highly advise against a profile full of product promotions.

Real estate marketers make glaring mistakes on MySpace all the time, and this greatly dwarfs their future successes. Do yourself a favor and don’t make your profile full of the expected product promotions and other ads that will drive your prospects away. It just looks like Spam, and is going to turn people off immediately.

And not only that, but MySpace will erase your account so that you can’t participate in the network at all if you just look like a cheap solicitor. You simply want your profile to draw a huge friend list, in the easiest, timeliest way possible. Then you can market to your friends softly.

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